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Wine is better when it’s interesting.
Most wine is fine. It’s fine at dinners, fine on patios, fine when you’re just looking for something to pour. But fine doesn’t make you want to tell your friend about it the next day.
The Cellar Society is for people who want more than fine.
Every 90 days, we pick four bottles we genuinely love — small-batch wines from winemakers who care about their craft. Natural ferments, obscure varietals, things that taste like the place they came from. Four unusual bottles that grocery-store wine can’t touch.
Four times a year. $120 per shipment.
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How it works:
Every quarter, we select four bottles we think you’ll love. You pick them up at The Peacock, crack one open at the bar if you’re feeling frisky, and see what you think. We’re there to talk about it: the winemaker, the region, why we chose it. That’s the part we love most.
• Four bottles, every 90 days
• $120 per shipment — about $30 a bottle for wines we’d charge more for by the glass
• Pickup at The Peacock — three months (February 15, May 15, August 15, November 15)
• Members always come first around here – winemaker dinners, exclusive tastings, single-barrel releases
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Why join a wine club?
Because every now and then, you open a bottle and think: where has this been all my life?
That’s what we’re chasing. Not just a quarterly shipment of wine, but a reason to try something new. To push your palate a little. To bring a bottle to dinner that nobody else at the table has had, and have the story to go with it.
We don’t stock anything we wouldn’t pour for ourselves. Everything we pick is something we actually drink – not just the stuff we save for guests, but also the stuff we reach for on a Tuesday night because we feel like it.
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What kind of wines?
Honestly, it varies. Sometimes a skin-contact Gruner from a small Austrian producer. Sometimes a GSM blend from a Paso Robles winery you’ve never heard of. Sometimes a Loire Valley Cabernet Franc that tastes like the vineyard it came from.
We can’t promise you’ll like every bottle. Nobody likes every wine. But we can promise they’ll be interesting. The kind of bottles you’d order at a restaurant and be glad you asked.
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Are you ready for this?
The Cellar Society works best if you’re curious. You’re open to weird varietals. You’ve tried something off the deep end of a wine list and enjoyed it. You want to know the story behind what you’re drinking — not just the region, but the person who made it.
If that’s you, you’ll wonder how you ever settled for anything else.
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We get it. Not every bottle is for every person. That's the nature of interesting wine. But we'll always tell you what we're drinking and why we chose it. Come in, try a pour at the bar, ask us questions. Most members find they love at least three out of four.
Yes. Just let us know before your pickup window and we'll pause your membership for a quarter. Life happens, we understand. (Only one 'skip' is available per membership per year)
For now, yes. Pickup is at The Peacock, and we think that's part of the point. When you come grab your shipment, you're welcome to open one right here and let us walk you through it.
While we do ask all new members to stay for one full year, it's a month-to-month membership. Skip, pause, or cancel anytime- no penalties, no hoops to jump through. We want members who actually want to be there.
Some quarters, yes! We occasionally have add-on bottles from the same producers. Members get first access when available.
Perfect. This is a great way to expand your palate without wading through a wall of labels at the store. We'll help you figure out what you like.